Tatiana Kalba
Copywriter | Scriptwriter | Editor
Maleficent: Evil is the New Black Tumblr
Site Copy, Content Selection and Placement, Brand Integration
A virtual lookbook for Disney's reimagined tale, Evil is the New Black combined modern fashion with the aesthetic of Maleficent for a visual feast on Tumblr. Strategically concepted navigation recalled emotional connections to the original Sleeping Beauty while maintaining a sophisticated, dark atmosphere. HSN products fluidly integrated into both the visual layout and the section themes.
All work performed under the employment of Watson Design Group. For Disney.
